Satellite Radio's Impact on College Sports

Sports is filled with Rights and fees. Who has theone, it has been a league-by-league issue. XM, for
right to broadcast and reproduce sports, and howexample, deals with several major conferences,
gets paid? College Universities always hold localincluding the Pac-10. However, Sirius negotiated
radio rights for their sports programs. Satelliteindividual deals with Southern California and UCLA,
radio has caused a conflict with these schools dueand these are all creating a conflict between the
to the amount of the local broadcasts goingcompanies and their respective teams and
national over satellite systems.Many universitiesleagues. And although these fees are not very
believe that the local radio stations should receivelarge, with a growing subscriber base and
some proceeds from these broadcasts. Howeverincreased satellite radio popularity, the fees and
in many cases, they are not currently getting anythe battle to control rights are definitely going to
money from satellite radio Services.Negotiationsincrease and heat up!
have occurred at some level but not for every