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Text Messaging Catching On in America

Philadelphia -- Once considered a teenagemessage service that enables its fans to
fad, text messaging popularity in the Unitedcatch up on the latest news and results of
States is rising dramatically. Worldwide,their favorite team. There are also custom
according to the Mobile Marketingcell phone wallpapers of team logos and
Association, 350 billion text messages areunique actual game recorded play-by-play
sent per month. Text messages, also known asringtones in the professional baseball
SMS, are exchanged across the world'soffering. Two years ago, Live 8, which
networks with 15% of the messages beingsponsored the single biggest text messaging
classified  as commercial marketing messages.promotion in history, garnered 26 million
texts supporting increased government aid to
In fact, text messaging is entering allpoor African countries. The opportunities
aspects of our society, even relationships.for promoters appear to only be limited by
The San Francisco Chronicle reports that nineone's imagination. In China, cell phone
percent of singles have even admitted toadvertising is exploding, but it is slower to
breaking up with their significant others viacatch on in the United States despite the
text message. This includes pop star Britneyfact that many advertisers who have tried it
Spears who is said to have told Kevinhave  reported  outstanding  results.
Federline to hit the road via text message.
Thirty percent of text users said thatOne of the more interesting applications that
they've continued an argument by textwe've seen is one being sold to radio
message; probably part of the same group thatstations by Chicago-based Spark Network
ultimately  contributed  to  the  break  ups.Services. Spark offers a suite of text
messaging products called PromoTXTRadio. The
But, text messages aren't just about breakingtext messaging products allow radio stations
up, they are about hooking up too. Bretto offer votelines, sweepstakes, song
Dunlap, owner of Advanced Telecom Services,dedications, station play lists, traffic
said that his company has been providingreports, and breaking news via text message.
dating services to newspapers and radioIt even allows radio stations to offer their
stations for 15 years. Advanced Telecomstation jingles to be played as cell phone
Services' Matchlink brand has recently addedringtones.
a text dating service to go with its already
existing online and telephone voice datingStill, Americans have a long way to go to
services. "It's mostly the 18 to 24 crowdcatch their Asian brethren when it comes to
that uses the mobile text message datingthe growing phenomenon of text messaging.
service  now,"  said  Dunlap.CTIA-The Wireless Association, estimates that
the average Chinese cell phone user sent 651
The applications for text messagingtext messages last year compared to just 203
promotions are also increasing just asfor US wireless users.
quickly. Major League Baseball offers a text



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