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Article #5: Keywords are for humans not search engines

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It seems keywords are making the top of category. Regardless how general your
SEO list time and time again. The problem site is try to have only one focus
is that some optimizers do not understand audience, this zooms in on your target,
the rightful purpose of keywords. makes marketing the site easier, and more
Keywords should not be solely embedded successful. When done eliminating you
for the purpose of reaching the top of should have a plentiful of keywords and
search engines. Search Engine keyword phrases. Generally, the goal
Optimization should not be the primary should be to have at least a combination
focus of any website. The primary and of 100 keywords and keyword phrases. This
number 1 focus should always be the number may be greater or lesser depending
visitors. If you create a website for on your site category/niche market.
your audience and for your visitors then Keyword research can be accomplished a
you should rank fairly. I can't see why number of ways. I would recommend using
any legitimate website can not rank best judgment and sticking to your site
properly within search engines, after topic. If your site is about "the rules
time and dedication. Search Engine of playing baseball" then anything
Optimization main purpose is ranking pertaining to the rules of baseball
faster within search engines. Instead of should be included as keywords. Remember
gaining a good balance of traffic within think like your visitors, if you were a
1 or more years, it is possible to gain a visitor looking for 'the rules of
good balance of traffic within 6-9 months baseball' how would you search...your
with SEO. search words would probably be something
Keywords play a major factor in SEO and like "rules of playing
search engines in general, but the baseball"...."baseball playing
question is are keywords for the search rules"...."playing baseball
engines or the visitors? The visitors are rules"....rules of baseball"...."baseball
the ones who are trying to find your site rules"...."how to play
by typing in a keyword, but the search baseball"...."baseball and the
engine is the one locating your site and rules"...if your site contains the 'rules
delivering your site to the visitor based of baseball' then each of those keyword
on the searched keywords. Therefore I phrases will be sufficient for inclusion
would have to say, keywords, visitors, into your active keyword list. A few
and search engines all work hand in hand, links that can help with keyword research
but if you focus on the visitor and not are: NicheBot, Wordtracker, Google
the search engine, then you will reap Keyword Tool, Digital Point Keyword Tool.
greater rewards. A webmaster should have Some of the main attributes which you
a plentiful of quality and researched want to research is how often the keyword
keywords, which becomes the sites core. keyword phrase is searched for within
To receive a good balance of keywords you search engines, how much competition
need to think like your visitors or know there is for the keyword/keyword phrase,
how your visitors think. It boils down to and if you are considering pay-per-click
research and tracking your visitors. then you would probably like to know the
Tracking visitors on your site is average cost per click for each keyword
business-wise and is not an unethical keyword phrase. You should not rely 100%
practice, it's your website (business). on any of these reports or other reports
In an offline business you are well aware from any third-party because there are
when a visitor opens the door to your many deterrence which may offset the
business and comes in the store, the same reports, you should collect data from
applies online. It becomes unethical when each of them and derive a census report
you continue to track visitors when they which will allow you to make an informed
exit your site, when you invade visitors' decision.
privacy, or when you intentionally Think about your visitors each step of
collect personal information about a the way when using keywords. Which
visitor without their consent or keywords will catch their attention,
knowledge. Tracking a visitor within your directly or indirectly? Meaning, if a
site does not need to be intense, the user searches for 'baseball rules' then
common web log files are helpful enough. when the search engine searches through
With the web log files you should be able billions of web pages...it should pull
to track the keyword used to find your your web page into the results because
website, track where a visitor came from you have a entire website dedicated to
to find your site (the referrer), track baseball rules and the entire site is
the total number of unique visitors, centered around keywording. When the
track the total number of all visitors, search engine crawls through the billions
track how many pages were viewed, track of web pages it should see that your web
the path visitors take within your site, page title has "baseball rules" within
and much more information is available the title, your meta-tag description has
through the web logs. There are many "baseball rules" within the description,
tools that can translate your raw web log your meta-tag keywords have "baseball
files into graphical and legible text, rules" within the keywords, the link to
such as: Nihuo or Web Log Expert which the page is titled "baseball_rules.htm",
both offers a free log analyzer download and the content on the web page itself
as well as an inexpensive analyzer for has a proper amount of keyword density,
more detailed stats and more features. basically, the keyword phrase "baseball
There are other upscale web log analyzers rules" is plastered throughout the web
which are mostly for enterprises or page mostly leading towards the top of
larger sites but are extremely detailed the page. I know most of what I have just
and rewarding, such as: Web Trends, Deep mentioned is Search Engine Optimization
Matrix, or Urchin (which has recently practices and techniques, yes, that is
been acquired by the search engine giant true, but in actuality the entire process
'Google'). Knowing your visitors can only is for the visitors not the search
benefit your site. If you have a new engine. If you create your site easier
website without any visits then you will for the search engine to find then the
not have the benefit of knowing your visitor will also find it easier and
visitors and you will have to create your faster, but at all times it is important
visitors habits, by using good judgment to keep the visitor in mind. Many SEO
and research to determine which keywords practitioners would include any keyword
best suits your site. Your best effort about baseball such as:
should provide you with at least 250 "baseball"..."major leagues"...."major
keywords and keyword phrases, depending league baseball"...."minor
on your site category. leagues"...."minor league
Once you have tracked your visitors and baseball"...."atlanta braves"...."new
or have completed researching keywords, york yankees"...."baseball
you are ready to make informed decisions players"....etc. Those keywords are for
and begin the process of elimination. the search engines not the visitors. If a
Many argue to stay away from popular or visitors enters "atlanta braves" as a
general keywords because the market for search keyword and your link is displayed
popular and general keywords is flooded as an result the visitor will be
and over-crowded, you will never be able disappointed when he clicks on your link
to compete. My sentiments exactly, but and does not find any solid information
remember keywords are for visitors, not pertaining to the "atlanta
search engines...so yes, I recommend braves"...instead he/she is greeted with
including popular and general keywords as "baseball rules". The visitor will
long as the keyword(s) show room for immediately back out without referencing
opportunity. Meaning, it has been used by your site or indexing it for later
your visitors...as a solitaire keyword or retrieval because it does not pertain to
within a keyword phrase. Creating keyword their search quest. Once in a while you
phrases is important because at least 95% may become lucky and get someone who
of internet users search using keyword stays because it does mention baseball,
phrases, not many use one word. With that but if you tracked conversions, it would
said, you should still include a few surely sink, using this method. The
solitaire keywords. Use singular and better you target your visitors the more
plural expressions for keywords. Once you success you will have on the web.
have gathered all your keywords make two Properly using keywords to target your
lists, one list can be titled active visitors and not the search engines will
keywords...keywords which you are aid in more ways than one. It will create
currently using or plan to use in the a healthy online circuit and greater
near future. The second list can be chance for success. Imagine if each time
titled inactive keywords...keywords which you search the web...you had a perfect
have been eliminated and may never be search! You only needed to search once,
used. Eliminate keywords based on your because exactly what you were looking for
research, visitor data, and site was found in the first results.






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