| Honus Wagner was the finest baseball player of | | | | card occurred at Sotheby's in 1991. The card was |
| his era. So it was no surprise that the American | | | | the finest quality Honus Wagner card in the world |
| Tobacco Company (ATC) put him in their series | | | | and was initially estimated at $114,000. But a |
| of baseball cards. Wagner, on the other hand, | | | | bidding war ensued between two collectors (Mike |
| objected to the use of his image. This | | | | Gidwitz and Mark Friedland) and an anonymous |
| disagreement led to the his card becoming the | | | | phone bidder. After a lengthy auction, the phone |
| most valuable baseball card in the world. | | | | bidder triumphed with a bid of $451,000. The |
| At the turn of the 20th century the ATC had a | | | | phone bidder turned out to be legendary ice |
| monopoly over America's tobacco industry. This all | | | | hockey player Wayne Gretzky and the card then |
| changed with Theodore Roosevelt's anti-monopoly | | | | became known as the Gretzky T206 Honus |
| legislation. The ATC found itself competing with | | | | Wagner Card. |
| other producers and introduced the T206 series | | | | In 1995, after Gretzky's financial backer was |
| of baseball cards in 1909. | | | | investigated for fraud, the card was sold for half |
| As the biggest star in baseball at the time, the | | | | a million dollars to Treat Entertainment and |
| ATC naturally asked for permission to use his | | | | Wal-Mart. They had purchased the card to give a |
| image. Wagner declined. His refusal is usually put | | | | way in a competition to promote their line of |
| down to him not wanting to encourage children to | | | | baseball cards. The winner, unsurprisingly, |
| smoke. However, he himself was an enthusiastic | | | | immediately put the card back up for auction at |
| chewer of tobacco and had promoted tobacco | | | | Christie's. The card was bought for $641,500 by |
| products earlier in his career. Others suggest that | | | | Michael Gidwitz (one of the bidders in the 1991 |
| Wagner turned down the offer for financial | | | | auction). Gidwitz put the card up for auction once |
| reasons. | | | | again in 2000. This time, however, he did not use |
| Whatever the reason for his refusal, the ATC | | | | a major auction house, but eBay. This proved to |
| were forced to stop production of his card. No | | | | be a profitable decision as the card sold for $1.265 |
| one knows for sure how many Honus Wagner | | | | million (almost double what Gidwitz paid for it). |
| cards were produced before production was | | | | Since then, it has been announced that the card |
| halted. But the highest estimate is 200. One of | | | | has been sold twice more in more secretive |
| these cards in particular became famous. | | | | agreements. The last value being $2.8 million. |
| The first major auction of a T206 Honus Wagner | | | | |