| Successful network marketing by way of | | | | vendor provides an Internet-based user-friendly |
| Internet marketing can often be a well-planned | | | | administrative back end system that allows the |
| mix of other media resources in addition to the | | | | advertiser to set up text messages for multiple |
| Web. Some of the top Internet marketing gurus | | | | campaigns and provides great reporting features. |
| are starting to realize that their home based | | | | The advertiser will know the phone number of |
| business, or even the large corporation down the | | | | each consumer that replies, complete with the |
| street, may benefit from a mix of Web site and | | | | date and time of their reply and which campaign |
| other Internet marketing and mobile ad | | | | they responded too. These replies will come in |
| campaigning. With businesses such as network | | | | handy to create a subscriber network, and an |
| marketing , MLM and others that speak especially | | | | opt-in list for e-mail and other marketing |
| to an audience of adults 35 or younger, mobile | | | | campaigns. |
| advertising is nearly as effective – and | | | | Often these mobile ad campaigns can be the |
| sometimes more so - than Internet marketing. | | | | network that brings the consumer to the |
| Short Messaging Service, the use of a code of | | | | Internet, and the advertiser’s Web site. It |
| one to five numbers used to create contact | | | | could be as simple as someone attending a |
| between consumers and advertisers, is having | | | | football game on a Saturday afternoon, seeing |
| much success, when combined with Internet, | | | | the ad on the ball field board to text the local |
| print, blog, e-zine and even pre-movie cinema | | | | Sports Authority for a chance to win an |
| advertising. Advertisers appear on a slide show | | | | autographed player jersey. The SMS code might |
| presentation in a theatre before a movie, or in a | | | | say “thanks for your text. Answer this |
| small classified ad, on a Web Site, in a magazine, | | | | question right, and we’ll give you the Web |
| on a billboard, on the side of a truck, or even in a | | | | address to enter the contest” – and |
| rest room. They are encouraged to respond by | | | | then the baseball trivia question appears on the |
| texting code 12345 for more information on that | | | | cell phone. Of course, the Internet phase could be |
| great looking house for sale, or to enter the | | | | left out altogether, but then the advertiser would |
| contest, or to find out about that student loan. An | | | | lose the opportunity to display the great new |
| autoresponder automatically replies to thank them | | | | products and specials in all their splendor on its |
| for texting and to tell them they’ll be called | | | | engaging site. |
| or emailed shortly, or to ask them to go to such | | | | The best thing, perhaps, about mobile ad |
| and such a site or make such and such a call, or | | | | campaigns is that people who respond are |
| take whatever action the advertiser determines. | | | | immediate leads. While the advertiser only has |
| Texting is a great “hip” way of | | | | their phone number it’s easy to set up an |
| getting the attention of the 18-25 year old crowd, | | | | autoresponder back that asks for name, address, |
| and a way of marrying a print campaign or some | | | | and even date of birth, allegedly to confirm |
| other such as billboard that, unlike Internet | | | | they’re old enough to enter the contest. |
| marketing, has limits due to space and cost. The | | | | When it comes to giving out personal information, |
| newspaper or the billboard, or the 30 second radio | | | | more people will give more information willingly in |
| or TV spot can say, “For more info text | | | | your Internet marketing campaign than anywhere |
| 54321.” | | | | else. It’s easy to request registration |
| There is at least one mobile ad vendor that not | | | | – consumers have come to expect it. And |
| only works with Internet marketing and other | | | | they’ll expect it of a mobile advertising |
| gurus, home based business owners, corporate | | | | campaign as well. You then have your opt-in list |
| executives, and even community non-profits to | | | | and your marketing network is growing. |
| help them plan their mobile ad campaign. The | | | | |