| s keywords are making the top of SEO list time | | | | and may never be used. Eliminate keywords |
| and time again. The problem is that some | | | | based on your research, visitor data, and site |
| optimizers do not understand the rightful purpose | | | | category. Regardless how general your site is try |
| of keywords. Keywords should not be solely | | | | to have only one focus audience, this zooms in on |
| embedded for the purpose of reaching the top of | | | | your target, makes marketing the site easier, and |
| search engines. Search Engine Optimization should | | | | more successful. When done eliminating you |
| not be the primary focus of any website. The | | | | should have a plentiful of keywords and keyword |
| primary and number 1 focus should always be the | | | | phrases. Generally, the goal should be to have at |
| visitors. If you create a website for your audience | | | | least a combination of 100 keywords and |
| and for your visitors then you should rank fairly. I | | | | keyword phrases. This number may be greater |
| can't see why any legitimate website can not | | | | or lesser depending on your site category/niche |
| rank properly within search engines, after time | | | | market. Keyword research can be accomplished a |
| and dedication. Search Engine Optimization main | | | | number of ways. I would recommend using best |
| purpose is ranking faster within search engines. | | | | judgment and sticking to your site topic. If your |
| Instead of gaining a good balance of traffic within | | | | site is about the rules of playing baseball |
| 1 or more years, it is possible to gain a good | | | | then anything pertaining to the rules of baseball |
| balance of traffic within 6-9 months with SEO. | | | | should be included as keywords. Remember think |
| Keywords play a major factor in SEO and search | | | | like your visitors, if you were a visitor looking for |
| engines in general, but the question is are | | | | 'the rules of baseball' how would you search...your |
| keywords for the search engines or the visitors? | | | | search words would probably be something like |
| The visitors are the ones who are trying to find | | | | "rules of playing baseball"...."baseball playing |
| your site by typing in a keyword, but the search | | | | rules"...."playing baseball rules"....rules of |
| engine is the one locating your site and delivering | | | | baseball"...."baseball rules"...."how to play |
| your site to the visitor based on the searched | | | | baseball"...."baseball and the rules"...if your site |
| keywords. Therefore I would have to say, | | | | contains the 'rules of baseball' then each of those |
| keywords, visitors, and search engines all work | | | | keyword phrases will be sufficient for inclusion into |
| hand in hand, but if you focus on the visitor and | | | | your active keyword list. A few links that can help |
| not the search engine, then you will reap greater | | | | with keyword research are: NicheBot, Word |
| rewards. A webmaster should have a plentiful of | | | | tracker, Google Keyword Tool, Digital Point |
| quality and researched keywords, which becomes | | | | Keyword Tool. Some of the main attributes which |
| the sites core. To receive a good balance of | | | | you want to research is how often the keyword |
| keywords you need to think like your visitors or | | | | keyword phrase is searched for within search |
| know how your visitors think. It boils down to | | | | engines, how much competition there is for the |
| research and tracking your visitors. Tracking | | | | keyword/keyword phrase, and if you are |
| visitors on your site is business-wise and is not an | | | | considering pay-per-click then you would probably |
| unethical practice, it’s your website | | | | like to know the average cost per click for each |
| (business). In an offline business you are well | | | | keyword/keyword phrase. You should not rely |
| aware when a visitor opens the door to your | | | | 100% on any of these reports or other reports |
| business and comes in the store, the same applies | | | | from any third-party because there are many |
| online. It becomes unethical when you continue to | | | | deterrence which may offset the reports, you |
| track visitors when they exit your site, when you | | | | should collect data from each of them and derive |
| invade visitors’ privacy, or when you | | | | a census report which will allow you to make an |
| intentionally collect personal information about a | | | | informed decision. |
| visitor without their consent or knowledge. | | | | Think about your visitors each step of the way |
| Tracking a visitor within your site does not need | | | | when using keywords. Which keywords will catch |
| to be intense, the common web log files are | | | | their attention, directly or indirectly? Meaning, if a |
| helpful enough. With the web log files you should | | | | user searches for 'baseball rules' then when the |
| be able to track the keyword used to find your | | | | search engine searches through billions of web |
| website, track where a visitor came from to find | | | | pages...it should pull your web page into the results |
| your site (the referrer), track the total number of | | | | because you have a entire website dedicated to |
| unique visitors, track the total number of all | | | | baseball rules and the entire site is centered |
| visitors, track how many pages were viewed, | | | | around key wording. When the search engine |
| track the path visitors take within your site, and | | | | crawls through the billions of web pages it should |
| much more information is available through the | | | | see that your web page title has "baseball rules" |
| web logs. There are many tools that can translate | | | | within the title, your meta-tag description has |
| your raw web log files into graphical and legible | | | | baseball rules within the description, your |
| text, such as: Nihuo or Web Log Expert which | | | | meta-tag keywords have baseball rules |
| both offers a free log analyzer download as well | | | | within the keywords, the link to the page is titled |
| as an inexpensive analyzer for more detailed | | | | baseball_rules.htm, and the content on the |
| stats and more features. There are other upscale | | | | web page itself has a proper amount of keyword |
| web log analyzers which are mostly for | | | | density, basically, the keyword phrase "baseball |
| enterprises or larger sites but are extremely | | | | rules" is plastered throughout the web page |
| detailed and rewarding, such as: Web Trends, | | | | mostly leading towards the top of the page. I |
| Deep Matrix, or Urchin (which has recently been | | | | know most of what I have just mentioned is |
| acquired by the search engine giant 'Google'). | | | | Search Engine Optimization practices and |
| Knowing your visitors can only benefit your site. If | | | | techniques, yes, that is true, but in actuality the |
| you have a new website without any visits then | | | | entire process is for the visitors not the search |
| you will not have the benefit of knowing your | | | | engine. If you create your site easier for the |
| visitors and you will have to create your visitors | | | | search engine to find then the visitor will also find |
| habits, by using good judgment and research to | | | | it easier and faster, but at all times it is important |
| determine which keywords best suits your site. | | | | to keep the visitor in mind. Many SEO |
| Your best effort should provide you with at least | | | | practitioners would include any keyword about |
| 250 keywords and keyword phrases, depending | | | | baseball such as: "baseball"..."major leagues"...."major |
| on your site category. | | | | league baseball"...."minor leagues"...."minor league |
| Once you have tracked your visitors and/or have | | | | baseball"...."atlanta braves"...."new york |
| completed researching keywords, you are ready | | | | yankees"...."baseball players"
.etc. Those |
| to make informed decisions and begin the process | | | | keywords are for the search engines not the |
| of elimination. Many argue to stay away from | | | | visitors. If a visitors enters "atlanta braves" as a |
| popular or general keywords because the market | | | | search keyword and your link is displayed as an |
| for popular and general keywords is flooded and | | | | result the visitor will be disappointed when he |
| over-crowded, you will never be able to compete. | | | | clicks on your link and does not find any solid |
| My sentiments exactly, but remember keywords | | | | information pertaining to the "atlanta |
| are for visitors, not search engines...so yes, I | | | | braves"...instead he/she is greeted with "baseball |
| recommend including popular and general | | | | rules". The visitor will immediately back out |
| keywords as long as the keyword(s) show room | | | | without referencing your site or indexing it for |
| for opportunity. Meaning, it has been used by your | | | | later retrieval because it does not pertain to their |
| visitors...as a solitaire keyword or within a | | | | search quest. Once in a while you may become |
| keyword phrase. Creating keyword phrases is | | | | lucky and get someone who stays because it |
| important because at least 95% of internet users | | | | does mention baseball, but if you tracked |
| search using keyword phrases, not many use one | | | | conversions, it would surely sink, using this |
| word. With that said, you should still include a few | | | | method. The better you target your visitors the |
| solitaire keywords. Use singular and plural | | | | more success you will have on the web. Properly |
| expressions for keywords. Once you have | | | | using keywords to target your visitors and not |
| gathered all your keywords make two lists, one | | | | the search engines will aid in more ways than one. |
| list can be titled active keywords...keywords which | | | | It will create a healthy online circuit and greater |
| you are currently using or plan to use in the near | | | | chance for success. Imagine if each time you |
| future. The second list can be titled inactive | | | | search the web...you had a perfect search! |
| keywords...keywords which have been eliminated | | | | |