| Internet marketing is not like magical baseball | | | | Search Engine Optimization |
| movies. In "Field of Dreams" it all worked out. He | | | | Press releases |
| built it and they came. But in the internet | | | | Web 2.0 traffic (social bookmarking traffic) |
| marketing world, that's probably not going to | | | | And many, many more |
| work. | | | | (Personally, I like free traffic. At least until I |
| For one thing, there are just too many competing | | | | understand the metrics of a particular niche, and I |
| websites out there. If a keyword phrase has a | | | | can establish what's called "visitor value." ) |
| mere 100,000 competing pages, that's considered | | | | What you need to do, though, is to get good at |
| good. You and I only see the tip of the iceberg of | | | | using one of two of these so you can |
| webpages that are out there, anyway. We just | | | | immediately get traffic to your site. |
| see what Google or Yahoo have indexed. The | | | | What really needs to happen is this: you need to |
| internet is 90% garbage. It's just that the garbage | | | | develop a method for identifying niches, building |
| gets filtered out by the search engines. My point | | | | tests sites, getting traffic to those sites, then |
| is, any webpage has a ton of competition. Build a | | | | taking the information you get from that and |
| webpage, and guess what? It will never get found. | | | | building out a full site. This is so you don't waste |
| What does this mean to you the internet | | | | time on one of two deadly sins of internet |
| marketer? | | | | marketing-building sites that you can't get traffic |
| You have to make traffic come your way. | | | | to, and building sites for niches that are not |
| There are a few ways of doing this (in no | | | | profitable. Just because you get traffic doesn't |
| particular order): | | | | mean those people spend money! |
| Pay Per Click | | | | If you take a step-by-step approach to this, you'll |
| Article marketing | | | | have more success and drill fewer "dry holes. |