| y"> | | | | are useless, although my conversion rate so far is |
| A while back I wrote a little article called "My | | | | over 20%. That is pretty good from what I read |
| Vision of Multiple Streams of Income". After | | | | about this topic. What this number means in |
| receiving several emails asking for a sequel and | | | | subsequent income has to be determined. |
| sharing more real life experience I decided to give | | | | I also tapped into the extensive library of SFI's |
| an update on my journey with SFI and Stone | | | | partner IAHBE. At first I just joined this |
| Evans' PIPS system. | | | | organization because it guarantees my position in |
| As I mentioned in my last article I went off a | | | | the SFI network. But after researching their |
| good start with this system and I honestly can | | | | services and utilizing their benefits like free mail |
| attest it really works. The only negative thing is, if | | | | leads, I have to say that this is a great institution. |
| you want to call it this way, that I put a lot of | | | | It's worth every penny of your monthly fees. |
| effort into this project. The system is designed to | | | | Speaking about value-added services and benefits. |
| run on autopilot, that's great. But until you've | | | | The one thing I'm truly impressed with is the |
| reached a certain level of visibility, you need run | | | | quality and consistency of the marketing material |
| your promotions around the clock. I'm almost | | | | offered by SFI. The wealth of online and offline |
| there. | | | | marketing material can be overwhelming, but if |
| As an example: I run several Google AdWords | | | | you use it appropriate it is a very effective tool. |
| campaigns to promote my website and SFI. The | | | | Of course SFI also offers quality products and |
| reason for this is simple. This is a highly | | | | services, which makes it easy to sell. |
| competitive market and achieving high rankings | | | | By using Stone Evans' PIPS (Plugin Profit Site) |
| with the major search engines takes a long time | | | | system I could maximize these efforts. I'm selling |
| and due to the rough competition you won't be | | | | all sorts of products and I already received |
| able to reach the top without a few backdoor | | | | several commission checks through my affiliate |
| tricks. | | | | program with Clickbank. This is a huge affiliate |
| So I took the route of actually spending some | | | | provider for electronic books and software. My |
| advertising money and in return I have a wide | | | | job is to attract customers to the products and |
| spread exposure. Remember the baseball movie | | | | then the manufacturer or author of the product |
| with Kevin Kostner "Field of Dreams" with the | | | | does all the selling and credit card processing. As |
| famous remark "If you build it they will come"? | | | | soon as the credit card is processed I receive a |
| Unfortunately this is no longer true for the | | | | commission, which varies between products. |
| internet. | | | | After about 3 months of running this business I |
| Back to the topic of controlling the advertising | | | | would say that I'm still a little bit negative with my |
| cost with Google AdWords. I closely track my | | | | finances, but this is due to my extensive Google |
| expenses and I keep a lit on it if it gets too high. | | | | AdWords campaigns. By not counting this, I'm |
| The tricky part is to decide when it is too high. I | | | | actually making some money. Nothing to brag |
| don't have an answer for this. For me it means | | | | about, but maybe in another 3 months my tune |
| whatever I'm comfortable with. Because you're | | | | might change. |
| building residual income and you're not aiming for a | | | | Please send me an email if you like to hear an |
| single sale. This is hard to gauge. Conversion rates | | | | update more often. |