| If you are a café or bar owner, you have to | | | | that means you'll see them crawling through the |
| study the way atmosphere is affecting your | | | | doors no matter how they feel, looking to see |
| clients. The idea is to get them to stay as long as | | | | what's what. |
| possible so they can spend the most enjoying | | | | 3. You can change your tune on a daily basis. The |
| your products and feel comfortable enough to | | | | only thing you can expect as a bar owner is to |
| come back. How do you make your | | | | have your expectations upended on a daily basis. |
| establishment different from all the others? Many | | | | Maybe you have a wave of Yankees fans coming |
| bar and café owners are seeing the positive | | | | in for weeks on end. One day they are |
| effects of satellite TV subscriptions on the | | | | supplanted by Mets fans, only to be followed by |
| amount of traffic. Here are the reasons why | | | | Red Sox fans (another die-hard bunch). How could |
| satellite TV baseball packages might be something | | | | you have guessed? With satellite TV baseball |
| to put on your menu. | | | | packages, you don't have to. You will have access |
| 1. It's still America's game. Even though the | | | | to all the action; all you need to do is flip the |
| chest-thumping, blindsiding football jocks might reel | | | | channel. |
| in the most advertising cash in American sports, | | | | 4. You can operate on many different levels. You |
| baseball is still king in the collective subconscious. | | | | don't have to become a one-trick pony with your |
| Somewhere far back in time, the game sprang up | | | | choice of baseball teams. You can broadcast |
| as - what else? - an improvisation on the English | | | | numerous games simultaneously - it all depends on |
| games rounders and cricket. Chances are, | | | | how many HD TV screens you have se up in |
| whoever's walking into your establishment has a | | | | your bar. Remember that an investment in a new |
| yen for baseball, or knows someone else who | | | | screen could pay off big, as you might be |
| does well enough that they are interested in the | | | | accommodating a new fan base willing to come in |
| outcome of the contests. | | | | and watch on a daily basis. |
| 2. It is going on every day. For all the talk about | | | | 5. You can maintain a certain level of tranquility. |
| how much baseball players earn, they sure put | | | | Even in a café/bar, you can maintain a certain |
| their work in. Spring training starts in March; they | | | | sense of calm even though you are showing daily |
| are lucky to get a day off once a week until | | | | coverage of a sport. Baseball operates at a |
| October. Of course, if they make the playoffs, | | | | leisurely pace, with men taking time to |
| they'll put in another month or so at the highest | | | | communicate one another silently before going |
| stress levels. To the fan, this means a daily | | | | about their plots. When a pitcher is at his best, it's |
| communion with their teams. For the bar owner, | | | | just a game of catch. |