| If you are involved with any kind of internet | | | | visitors to customers at the highest possible ratio. |
| marketing, it's possible that you have come | | | | Only when these two elements are working |
| across stories about marketing that are generally | | | | together seamlessly can you truly shift this |
| accepted to be true. However, if you were to | | | | statement from myth to fact. |
| peek beneath the layers of these stories for a | | | | Myth #3 - It's expensive to promote a Web |
| closer look, you would discover that things aren't | | | | business. |
| always what they seem. | | | | If this is your experience it means you are |
| Many of these stories have been repeated and | | | | missing or misusing the tools, marketing models |
| passed on by well-meaning but poorly informed | | | | and systems that can yield cost effective results. |
| individuals who unwittingly clog the marketplace | | | | In fact, it is much cheaper to promote an online |
| with misguided information and myth. | | | | business than a traditional brick and mortar |
| Consequently, many people adopt these | | | | enterprise. |
| erroneous marketing beliefs without checking the | | | | The sensible approach is to test several |
| facts and then they wonder why they aren't | | | | advertising and promotional tactics and then select |
| reaching their business goals. | | | | those that deliver the biggest bang for your buck. |
| We're going to expose five of these marketing | | | | You should automate and outsource redundant |
| myths and then clarify them so that they no | | | | tasks whenever possible. This will give you more |
| longer hamper you, but save you time, money, | | | | time to focus on income-producing activities. |
| effort, and get you moving closer to your | | | | Myth #4 - A first page listing in the search results |
| objectives. | | | | guarantees success. |
| Myth #1 - Launch your website and you've got it | | | | Nothing is ever written in stone. Search engines |
| made. | | | | use different sets of criteria to rank web pages |
| This belief echoes the build-it-and-they-will-come | | | | and decide their placement in the results. But |
| rationale that seems to work in baseball movies. It | | | | every now and then they revise the criteria, |
| implies that people will magically beat a digital path | | | | causing widespread changes in the results. Your |
| to your site as soon as it is launched, and eagerly | | | | highly visible page one placement today could be |
| fill up their shopping carts with your products, | | | | history tomorrow. |
| making you rich overnight. | | | | Pinning your hopes on organic search results is like |
| Sorry to burst your bubble on this one, but the | | | | putting all your eggs into one basket. That's never |
| real work starts when you launch your site. You | | | | a smart idea. The best way to guarantee online |
| should have a marketing strategy in place that's | | | | success is to spread your options among as |
| designed to achieve specific benchmarks within a | | | | many different forms of promotions as possible. |
| certain time frame. And all this should be part of a | | | | Variety is the spice of life, and the surest way to |
| larger, longterm plan to grow and sustain your | | | | internet wealth. |
| business. | | | | Myth #5 - I've got a really cool product, so people |
| Myth #2 - More traffic automatically means more | | | | will love it. |
| sales. | | | | It makes no sense to market something that you |
| There is no dependable correlation between | | | | like but no one else cares about, so let go of the |
| generic traffic and the number of sales you can | | | | emotional attachment and give people what they |
| expect. Sure, you could play the numbers game | | | | want. Find a product that is in demand and that |
| and rely on the law of averages for sporadic | | | | offers useful solutions. Your product only |
| sales, but you might starve between purchases | | | | becomes "cool" after buyers are satisfied with it. |
| because not any traffic will do. | | | | So, there you have it, an adjusted perspective on |
| First, you must qualify the traffic according to the | | | | five marketing myths. Consider these insights |
| specific profile of your target prospect. Next, | | | | when you launch your next marketing campaign, |
| your website copy must be capable of converting | | | | and steer your business to new levels of success. |