Is the Nba Still Thrilling to Its Fans?

With a hip slogan that passionately states, "I Love20 years. The league now has 11 offices in
This Game!" the National Basketball Associationlocations outside the United States, and during the
(NBA) has a very high standard to meet. While2005-06 season distributed programming to 215
the league apparently presumes its fans' eternalcountries and territories in 43 languages, according
affection for the game, a valid question remains isto their official Web site. League games presently
the league as well-liked as in previous years?reach 3.1 billion viewers worldwide, and
The league attendance statistics answer positively.merchandise is sold in more than 100 countries on
By most measures, the 2005-06 season was asix continents. China is the NBA's second-largest
huge success. The league ended the season withmarket after the U.S.
the loftiest average attendance in history and theReflecting the global aspect of the sport, opening
best total attendance, surpassing the previousnight team rosters for the 2006-07 season
records from 2004-05. The average attendancefeatured a league history best 83 international
of 17,558 fans per game surpassed the 2004-05players from 37 countries and territories,
record of 17,314 fans per game, and the 1995-96marginally surpassing last season's 82.
average of 17,252. The new total attendanceTwenty-eight of the 30 teams feature at least
record of 21,595,804 eclipsed the previous recordone international player. With a total league roster
of 21,296,497 established in 2004-05, and theof 440, international players account for a full 19
1995-96 total of 20,513,218 fans going to regularpercent.
season games. Overall, NBA stadiums were filledSo, it looks like that the NBA is headed in the
to 91.4 percent capacity.right direction as the league continues to gain
NBA Commissioner David Stern, when askedmore fans around the world, drawing young
about the league's accretion in popularity said: "Ourwould-be ballplayers from all corners of the planet.
attendance record demonstrates theOne would hardly be faulted for predicting that
extraordinary connection that exists betweenthe number of foreign-born players will continue to
players and fans, and we are thankful for ourgrow for the foreseeable future. Along with more
fans continued support and passion for the game."players from different locales will naturally come
Rated as the most authoritative commissioner ofmore national interest from the people in those
any major American sport, Stern garnered theplaces.
#1 spot on the 2006 Sporting News "The PowerIn answer to the question posed in the title, as it
100" survey.turns out a large number of fans all around the
The game of basketball has tremendouslyworld would indeed say, "I love this game!
increased in popularity around the globe in the last